Privacy Policy

Last updated: 6 October 2025

This Privacy Policy describes how Luxi Loungewear Ltd (“Luxi”, “we”, “our”, or “us”) collects, uses, and protects your personal information when you visit our website, make a purchase, or interact with us. We are committed to safeguarding your privacy and handling your data lawfully and transparently, in line with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Who We Are

Luxi Loungewear Ltd is a company registered in England and Wales under company number 16727194.
Registered office: 128 City Road, London, United Kingdom, EC1V 2NX.
Email: info@luxiloungewear.com
Telephone: +44 7854 940123

For the purposes of data protection law, we are the data controller responsible for your personal data.

2. Information We Collect

We collect personal information that you provide when you interact with us. This includes your name, billing and delivery address, email address, phone number, and payment details when you place an order. We may also collect information about your preferences, interactions with our website, and communications with us.

When you browse our website, certain information is automatically collected, such as your IP address, browser type, device information, and pages visited. This helps us understand how our website is used and improve your experience.

If you subscribe to our newsletter or marketing communications, we collect your name and email address for that purpose, but only when you give us your consent.

We do not intentionally collect sensitive personal information (such as health, ethnicity, or religious beliefs).

3. How We Use Your Information

We use your information to process and deliver your orders, manage your account, provide customer service, and communicate with you about your purchase.

We also use it to send marketing emails (if you have opted in), improve our website and services, and comply with legal and regulatory obligations such as tax and accounting requirements.

We process your data only where there is a lawful basis under UK GDPR. This may be because:

  • it is necessary for performing a contract with you (e.g. fulfilling an order);

  • it is required to comply with a legal obligation;

  • we have a legitimate business interest (e.g. improving our services, preventing fraud); or

  • you have given your consent (e.g. marketing emails).

You can withdraw your consent for marketing at any time by clicking the “unsubscribe” link in our emails or contacting us directly.

4. Sharing Your Information

We share personal information only when necessary and in accordance with the law.

We may share data with trusted third parties that help us operate our business, such as:

  • Payment providers (e.g. Stripe, PayPal) to process transactions securely.

  • Delivery and courier companies to deliver your orders.

  • Technology and marketing service providers who support our website, analytics, or communications.

  • Professional advisers, including accountants and legal representatives.

Where we transfer data to countries outside the UK, we ensure it is protected under appropriate safeguards, such as approved standard contractual clauses or adequacy decisions recognised by the UK government.

We never sell or rent your personal information to third parties.

5. Data Retention

We retain your personal information only for as long as necessary for the purposes for which it was collected, including satisfying any legal, accounting, or reporting requirements.

Generally:

  • Order and transaction records are retained for up to seven years to comply with tax and accounting laws.

  • Marketing data is retained until you withdraw consent or unsubscribe.

  • Customer service communications are kept for up to five years for reference and quality control.

When data is no longer required, it is securely deleted or anonymised.

6. Cookies and Website Analytics

Our website uses cookies and similar technologies to enhance your browsing experience. Cookies allow us to remember your preferences, understand how you use our website, and improve functionality.

You can control cookies through your browser settings or our on-site cookie banner. However, disabling certain cookies may affect website performance.

We also use anonymised analytics tools (such as Google Analytics) to monitor site usage. These tools may store cookies on your device, but they do not identify you personally.

7. Data Security

We take the security of your personal data seriously and implement appropriate technical and organisational measures to protect it. This includes encrypted connections (SSL), restricted access to data, and secure storage systems.

While we take every reasonable precaution, please note that no system is completely secure, and we cannot guarantee the absolute security of information transmitted online.

8. Your Rights

Under the UK GDPR, you have several rights regarding your personal data:

  • Right of access: to request copies of your personal information.

  • Right to rectification: to correct inaccurate or incomplete information.

  • Right to erasure: to request deletion of your data where legally permissible.

  • Right to restrict processing: to limit how we use your data.

  • Right to object: to object to processing based on legitimate interests or for direct marketing.

  • Right to data portability: to request your data in a commonly used, machine-readable format.

  • Right to withdraw consent: where we rely on consent for processing.

To exercise these rights, please contact info@luxiloungewear.com. We may need to verify your identity before processing your request.

If you are not satisfied with our response, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO), the UK’s data protection authority:
https://ico.org.uk | Telephone: 0303 123 1113

9. Children

Our website and products are intended for adults. We do not knowingly collect or process personal information from individuals under 16 years old.

10. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in law, technology, or our business practices. Any updates will be posted on this page with a revised “Last updated” date.

11. Contact Us

If you have questions about this Privacy Policy or how we handle your information, please contact us at:

Luxi Loungewear Ltd
128 City Road, London, United Kingdom, EC1V 2NX
Email: info@luxiloungewear.com
Telephone: +44 7854 940123